Why we need your support
Your annual gift will help us to continue to achieve our vision for the Serpentine’s acclaimed Exhibition, Architecture and Education Programme, as well as our substantial fund raising target.
Your generosity will ensure that this Programme continues to reflect the Gallery’s international status and that our ambitious plans are realised.
Your support will also nurture the ever-expanding Education Programme, which helps the broadest range of visitors to understand and enjoy modern and contemporary art.
Above all, you will be part of an important group of supporters who ensure the continued vitality of the Gallery in the years to come.
of the Gallery in the years to come.
Tax Effective Giving
Gift Aid
The Gift Aid programme is now simpler with no minimum donation. It replaces the Deed of Covenant scheme. Any donation, no matter how small or large, can qualify for tax relief under Gift Aid as long as the donor is a UK tax payer.
For example: if you give the Serpentine Gallery a donation of £10, the Gallery can reclaim an extra £2.82 from the Inland Revenue.
If you are a higher rate tax payer you can also benefit.
For example: if you become a Patron and make a donation of £2,500, as a higher rate UK tax payer you could be entitled to claim up to £576.92 from the Inland Revenue. This means that your donation of £2,500 to the Serpentine would cost you only £1,923.08. Alternatively, if you become a Benefactor and make a donation of £500, as a higher rate UK tax payer you could be entitled to claim up to £115.38 from the Inland Revenue. This means that your donation of £500 to the Gallery would cost you only £384.62.
Charitable Trust or CAF voucher
Serpentine Gallery Patrons’ donations of £2,500 can be made very simply through a personal or corporate charitable trust or by CAF voucher.
American Supporters
In order for your contribution to be tax effective in the US, may we suggest your donation is made payable to CAF America, which is registered in the US as a 501(c) (3) tax-exempt organisation. CAF America will charge a 5% administrative fee for handling this donation and forwarding it to the Serpentine Gallery.
INDIVIDUAL SUPPORT
Council of the Serpentine Gallery
The Council is the Serpentine’s premiere group of supporters, comprising international leaders from a variety of backgrounds whose annual contributions collectively play a vital role in the success and growth of the Gallery. The Serpentine Gallery Council enjoy an exclusive programme of content-led and behind-the-scenes special events and tours which focus on emerging and exciting cultural trends, as well as privileged access to artists, international collections and key figures who shape and inform culture in Britain and worldwide.
For further information on the Council of the Serpentine Gallery, please contact:
______________
Arianne Lovelace
Individual Giving Manager
e.
ariannel@serpentinegallery.org
t. 020 7298 1506
Learning Council - £5,000 per annum
The Learning Council was founded in 2010 to provide dedicated support for
Learning through Art, part of the Serpentine Gallery’s extensive Education Programme. Supporters of the Learning Council donate £5,000 per annum, which greatly assists the gallery’s close relationship with families, children, young people, adults and local communities, inspiring participants and introducing them to varying forms of learning.
For further information on the Learning Council of the Serpentine Gallery, please contact:
______________
Arianne Lovelace
Individual Giving Manager
e.
ariannel@serpentinegallery.org
t. 020 7298 1506
Patrons of the Serpentine Gallery - £2,500 per annum
Patrons donate £2,500 per annum to support the Serpentine Gallery’s acclaimed art, architecture, design, education and public programmes. Their support is acknowledged in a broad range of ways that offer elite access to the Serpentine’s programmes and the world of contemporary art.
For further information on the Patrons of the Serpentine Gallery, please contact:
______________
Rachel Stephens
Membership Manager, Individual Giving
Serpentine Gallery
e.
rachel.stephens@serpentinegallery.org
t. +44 (0)20 7298 1526
Future Contemporaries - £1,000 per annum or £83.33 per month
Founded in 2007 to foster a new generation of philanthropists aged 39 and under, the Future Contemporaries support the Serpentine Gallery with a donation of £1,000 per annum (£83.33 per month). Future Contemporaries participate in a variety of special programmes that offer unique insight into the cutting-edge world of contemporary art. It acts as an exclusive members club for a new generation of philanthropists, who support the Serpentine Gallery.
For further information on the Future Contemporaries of the Serpentine Gallery, please contact:
______________
Rachel Stephens
Membership Manager, Individual Giving
Serpentine Gallery
e.
rachel.stephens@serpentinegallery.org
t. +44 (0)20 7298 1526
Benefactors - £500 per annum
The Benefactors form the foundation of the Serpentine Gallery’s network of individual supporters. Benefactors donate £500 per annum and enjoy special access to the Gallery’s Exhibition and Public Programmes.
For further information on the Benefactors of the Serpentine Gallery, please contact:
______________
Rachel Stephens
Membership Manager, Individual Giving
Serpentine Gallery
e.
rachel.stephens@serpentinegallery.org
t. +44 (0)20 7298 1526
