Why we need your support
Your annual gift will help us to continue to achieve our vision for the Serpentine’s acclaimed Exhibition, Architecture and Education Programme, as well as our substantial fundraising target.
Your generosity will ensure that this Programme continues to reflect the Gallery’s international status and that our ambitious plans are realised.
Your support will also nurture the ever-expanding Education Programme, which helps the broadest range of visitors to understand and enjoy modern and contemporary art.
Above all, you will be part of an important group of supporters who ensure the continued vitality of the Gallery in the years to come.
How to become a supporter
Please help us now by downloading one of the forms below, filling it in and faxing or posting it to the address below:
Download Patrons form (pdf)
Download Benefactors form (pdf)
Download Future Contemporaries form (pdf)
Elli Loizou
Development Manager, Council
Serpentine Gallery
Kensington Gardens
London, W2 3XA
Telephone: 020 7298 1506
Fax: 020 7402 4103
Email:
ellil@serpentinegallery.org
Claire Flannery
Development Officer
Telephone: 020 7594 9773
Fax: 020 7402 4103
Email:
clairef@serpentinegallery.org
* UK Supporters: Signing a banker's order is the most efficient way for the Serpentine Gallery to benefit from your donation. Completing the Gift Aid section will also increase your donation to the Gallery by 28%. If you are unable to pay by banker's order, please make cheques payable to the Serpentine Trust.
* American Supporters: In order for your contribution to be tax effective in the US, may we suggest your donation is made payable to CAFAmerica, which is registered in the US as a 501(c) (3) tax-exempt organisation. CAFAmerica will charge a 5% administrative fee for handling this donation and forwarding it to the Serpentine Gallery.
Council of the Serpentine Gallery
Please contact Elli Loizou, Development Manager, for further information on the Council of the Serpentine Gallery
Patrons
To mark how highly we value the support of Patrons who donate £2,500 per annum to the Serpentine Gallery, we would acknowledge your in the following ways:
Acknowledgement as a Serpentine Gallery Patron on the Individual Supporters Board in the entrance lobby of the Gallery.
Acknowledgement in catalogues published by the Serpentine.
Acknowledgement in the Publicity Bulletins produced by the Serpentine Gallery to accompany each of the five annual exhibitions and the annual architecture commission.
Invitations to six VIP Private Views of Serpentine Gallery exhibitions per annum with a talk by the Directors.
Invitations to six Donors Breakfasts per annum with a talk by the Directors.
The opportunity to entertain 12 of your guests for breakfast or lunch at the Gallery or in the Serpentine Gallery Pavilion during the summer months.
Priority booking for The Summer Party.
Priority booking for hiring the Serpentine Gallery for private evening drinks receptions and dinners for up to 100 guests.
Priority booking on Limited Edition Prints produced by the Serpentine Gallery.
One complimentary exhibition catalogue produced by the Serpentine Gallery to accompany each exhibition.
Future Contemporaries
Exclusive members club for a new generation of philanthropists, aged 39 and under who support the Gallery with a donation of £83.33 per month (£1,000 annually) over a period of two years. Benefits include:
Quarterly special events including tours and talks by arts professionals which offer insights into collecting contemporary art through exclusive viewings of works in auction, galleries, private and corporate collections and major exhibitions.
A Summer Drinks Party held in the Serpentine Gallery Pavilion exclusively for Future Contemporaries members.
Monthly on-line Art Tours Serpentine curated monthly updates of ‘must-see’ national and international exhibitions of art, architecture and design sent directly to you via email.
Invitations to leading auction houses contemporary sales preview evenings.
Invitations to six VIP Private Views of Serpentine Gallery exhibitions per annum.
Invitations to six Donors Breakfasts per annum with a curator-led tour.
Acknowledgement on the Serpentine Gallery’s ‘Thank You’ panel in the entrance lobby of the Gallery.
Priority booking on Limited Edition Prints produced by the Serpentine Gallery.
Benefactors
We would like to acknowledge the generosity of Benefactors who donate £500 per annum for five years to the Serpentine Gallery in the following ways:
Acknowledgement as a Benefactor on the Individual Supporters Board in the entrance lobby of the Gallery.
Acknowledgement in catalogues published by the Serpentine.
Acknowledgement in the Publicity Bulletins produced by the Serpentine Gallery to accompany each of the five annual exhibitions and the annual architecture commission.
Invitations to six VIP Private Views of Serpentine Gallery exhibitions per annum with a talk by the Directors.
Invitations to six Donors Breakfasts per annum with a talk by the Directors.
Priority booking for The Summer Party in the year after you join and all subsequent years.
Priority booking on Limited Edition Prints produced by the Serpentine Gallery.
Tax Effective Giving
Gift Aid
The Gift Aid programme is now simpler with no minimum donation. It replaces the Deed of Covenant scheme. Any donation, no matter how small or large, can qualify for tax relief under Gift Aid as long as the donor is a UK tax payer.
For example: if you give the Serpentine Gallery a donation of £10, the Gallery can reclaim an extra £2.82 from the Inland Revenue.
If you are a higher rate tax payer you can also benefit.
For example: if you become a Patron and make a donation of £2,500, as a higher rate UK tax payer you could be entitled to claim up to £576.92 from the Inland Revenue. This means that your donation of £2,500 to the Serpentine would cost you only £1,923.08. Alternatively, if you become a Benefactor and make a donation of £500, as a higher rate UK tax payer you could be entitled to claim up to £115.38 from the Inland Revenue. This means that your donation of £500 to the Gallery would cost you only £384.62.
Charitable Trust or CAF voucher
Serpentine Gallery Patrons’ donations of £2,500 can be made very simply through a personal or corporate charitable trust or by CAF voucher.
American Supporters
In order for your contribution to be tax effective in the US, may we suggest your donation is made payable to CAFAmerica, which is registered in the US as a 501(c) (3) tax-exempt organisation. CAFAmerica will charge a 5% administrative fee for handling this donation and forwarding it to the Serpentine Gallery.
