Post-Marathon
13 – 14 October 2006
Pavilion
A presentation of archival material from the Serpentine Marathon: London, an event that took place in July 2006 in which Rem Koolhaas and Hans Ulrich Obrist interviewed more than 70 protagonists of the London scene from Sir Kenneth Adam to Eyal Weizman over a period of 24 hours.
The Marathon was amazing, uplifting, life-affirming Artforum.com
Post-Marathon Events
Friday 13 October 2006 6.30pm-7.30pmRem Koolhaas and Hans Ulrich Obrist interview Jeff Koons
Saturday 14 October 2006 12noon-6pm
Rem Koolhaas and Hans Ulrich Obrist will conduct a series of interviews with Thomas Demand, Chris Dercon, Jimmie Durham and Maria Thereza Alves, Dan Graham, Zaha Hadid, Samuel Keller, Tobias Meyer, Sarah Morris, Miuccia Prada, Saskia Sassen, Gayatri Chakravorty Spivak, Matthew Slotover and Amanda Sharp, Stephan Truby.
Post-Marathon is conceived as live research into the growing interest of investors and economic forces in the cultural industry – cultural studies, contemporary art and architecture in particular. New approaches such as sponsorship of cultural events as a more efficient form of branding and advertising, management’s use of critical theory, and the interest of hedge funds and corporations in art collecting as a form of investment have recently changed the relationship between finance and culture.
Post-Marathon will address issues of power and the invisible laws governing the art market and the art world as well as the interaction between money, culture and creativity in a global perspective. Corporate world and finance are capitalizing culture not only with contemporary art acquisition, but also by rediscovering the key role of culture as well as western aesthetics in the globalised economy. More and more business management and industrial production is looking at art, architecture and culture as a source for new inspiration. Is this interest shaping a new cultural and economic scenario? Why are finance and capital so interested into the previously disregarded cultural industry?
Post-Marathon will purposely take place during the Frieze Art Fair, a major happening for art and for London that has changed the cultural landscape of the city. Such background will be the perfect occasion to investigate the overlap and interaction between capital and culture. Post-Marathon will seek to consider the current situation and to identify new categories for the understanding of the changing role of culture in the global economy.
During the Saturday Post-Marathon event, extracts from the Serpentine Marathon: London held in July 2006 will be screened in the pavilion. As part of the event there will be a presentation by designers &&& of the plans for the publication that documents the event. Serpentine Marathon: London was a 24 hours event during which Rem Koolhaas and Hans Ulrich Obrist interviewed David Adjaye, Brian Eno, Charles Jencks, Sir Kenneth Adam, Zaha Hadid, Yinka Shonibare, Tim O’Toole, Hanif Kureishi, Ken Loach, Susan Hiller, Jude Kelly, Tim Newburn, Tony Elliott,
Tom McCarthy, Scott Lash, Michael Clark, Richard Wentworth, Marcus du Sautoy, Pedro Ferreira, Ron Arad, Jane & Louise Wilson, Cerith Wyn Evans, Square Pusher, Peter Saville, Roger Hiorns, Olivia Plender, Sophie Fiennes, Russell Haswell, Anat Ben David, Damien Hirst, Ant Genn, Shumon Basar, Markus Miessen, Abake, Iain Sinclair, Paul Elliman, Gilbert & George, Caruso St John, Ryan Gander, Julia Peyton Jones, Eleanor Bron, Giles Deacon, Doreen Massey, Mary Midgley, Mark Cousins, Patrick Keiller, Jonathan Glancey, Gustav Metzger, Isaac Julien, Gautam Malkani, Richard Hamilton, Peter Cook, Chantal Mouffe, Eyal Weizman, Hussein Chalayan, Tariq Ali, Marina Warner, Milan Rai, Doris Lessing, Eric Hobsbawm, Dame Marjorie Scardino, Denise Scott Brown, Michael Moorcock, Tayeb Saleh, Michael Baxandall.
Tickets
Friday 13 October £5 (£3 concession)
Saturday 14 October £10 (£8 concession)
www.timeout.com/parknights
www.ticketweb.co.uk
or at the Gallery Lobby Desk
Tel: 020 7402 6075
Supported by The National Lottery through Arts Council England with additional support from the Netherlands Architecture Fund and the Netherlands Culture Fund from the Ministry of Foreign Affairs and the Ministry of Education, Culture and Science.
